







Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly! Our liquid foundation formula instantly transforms from a white cream to your ideal shade as you smooth it on—that’s the magic of our technology! Our Tonemimic™ technology uses tiny spheres that break open and release pigment as you blend them over your skin. You’ve got all the control with this hypoallergenic makeup, we promise: natural-looking, streak-free, medium-coverage foundation with a luminous glow that builds, so you get the exact coverage you want from this liquid base. We’re looking out for your skin: Smart Shade has SPF 15 broad-spectrum protection. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
Is Discontinued By Manufacturer : No
Product Dimensions : 1.88 x 0.81 x 4.5 inches; 1.44 ounces
Item model number : 5603-03
UPC : 309975603033
Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly!
The lightweight, buildable medium coverage liquid foundation formula starts out white and instantly transforms into your ideal foundation shade
Almay’s Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin
As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
Available in 6 skin-tone-adjusting shades for natural-looking, streak-free medium-coverage foundation with a luminous glow that builds
12 reviews for Almay Skintone Matching Foundation, Smart Shade Face Makeup with SPF 15, Hypoallergenic, Oil-Free, Dermatologist-Tested, 300 Straight Up Medium, 1 fl oz
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$11.15

Sandra –
I’m hooked!
I’m blown away. This is a great product. It works just like an expensive one would. It looks like I’ve got no makeup on, it has a beautiful natural finish, a beautiful color match. It is not sticky, it doesn’t clog my pores, it doesn’t sit in my wrinkles. It looks smooth and natural. It’s weightless on my skin. I can layer it where I have more dark spots and it covers them very well while it moisturizes my skin. Well made. I’m hooked.
scott archer –
Blends perfectly to my skin tone like magic
This is my new favorite daily makeup. It blends evenly and matches right to your skin tone with ease. I was shocked at how well it matched and also how nicely it held up throughout a full day. Not too thick but evens out skin tone. I moisturize before applying and it goes on smooth without a dry look. I love that it offers nice coverage without looking or feeling heavy. Excellent for daily use.
Pamela De Monte –
Wonderful makeup
Almay has hit it out of the park with this makeup base. At 75 I do not want to look “made up”, it is all about being natural in your golden years. The color match is so surprising when applied, you look at this white stuff on your face, and then as you blend it into your skin, the magic happens. It is so easy to use. I have tried it with a primer and without, but find no need for the primer because it works so well on its own. The formula is very lightweight but still gives you the natural coverage and look. The size of the tube leaves you wondering how long it will lasts but trust me, a little goes a long way and it lasts a good month for me. The fact that there are not a lot of color choices, was not a problem. Give it a try. This is a fun one to use.
Amazon Customer –
Interesting Product That is Worth Trying!
I’m extremely picky about my foundation. I’ve used the same one for years, but thought I would give this one a shot after seeing a few demos. The first one I bought was way too brownish yellowy, and I was super disappointed. The second one “My Best Light” was a much better experience. Coverage is decent, color match is great and even though I have spotty skin and imperfections, I didn’t need to use a lot for good blending and coverage. It does burn slightly after first putting it on. . .not sure what that’s about. I will be interested to see how long this tube lasts. Funny enough, the foundation I have used for years is also 1 oz – in a bottle it looks like a lot, and it does last quite awhile. These tubes are also 1 oz, and I have seen reviews where people are talking about how little the tubes are and not enough foundation. It’s the same as what you get in a decent sized bottle! LOL (the bottles just make it look like more – facts matter!). One other thing worth noting: this seems to make my pores more prominent. I am going to give it a few tries, but that’s how it appears to me, which I am not crazy about. Maybe better preparation with moisturizer will help with that, I don’t know. But I am going to give this a one week, honest try and see if I like it better than the foundation I have been using. At this point, I am most impressed with the color match of “My Best Light”. If you go to the Almay website, they only have three shades of the color match foundation (on Amazon, there are many more). I’m thinking that the 3 on their website are maybe newer and improved. . . .”My Best Light” being one of them.
LizzieM –
My favorite every day foundation
I love this foundation. It is matte and feels light. It matches my skin tone and use the straight up medium in summer – it’s more of a medium dark imho- and use the light medium mine in winter. It stays on unless you sweat a lot – then will melt off. Provides light coverage, which I prefer as I am in my 60s. Settles a bit so I go very light around wrinkles. I like that there is some sun screen benefit, albeit not enough if you spend a lot of time outside.
Ashley Nichols –
High-end coverage for drugstore price!!
If you’re on the hunt for a foundation that provides excellent coverage while feeling light and airy on your skin, look no further than the skintone matching foundation! This foundation is truly outstanding, and I can’t recommend it enough.Science man – it’s amazing. It goes on white and right before your eyes, you watch it change to match your skintone PERFECTLY. Unlike other foundations that can leave you looking too orange or too pink, this one blends seamlessly into your natural skin tone, giving you a flawless, natural-looking finish.But what really sets this foundation apart is how well it covers imperfections. Whether you have acne, dark spots, or fine lines, this foundation provides excellent coverage that lasts all day. And the best part? It feels incredibly light and airy on your skin, so you won’t even feel like you’re wearing makeup!Another great feature of this foundation is how easy it is to apply. The formula is smooth and blends easily into your skin, so you won’t have to spend hours trying to get the perfect finish. And because it’s so lightweight, it won’t clog your pores or cause breakouts, making it ideal for anyone with sensitive skin.Overall, the skintone matching foundation is a truly outstanding product that I highly recommend to anyone who wants flawless coverage without feeling like they’re wearing a heavy mask. It’s a must-have for anyone who wants to look their best, whether they’re heading to the office, out on the town, or just running errands. So go ahead and give it a try – I promise you won’t be disappointed!
Annette Sullivan –
Not for mature skin.
Covers nicely but very chalking looking. Color match part is impressive. Don’t think I would buy it again based on chalky look. Makes wrinkles appear where there are none.
sylvie –
El mismo producto comprado en USA era mejor . Me molestó el hecho que el producto no era precintado con eso siempre tengo la duda que fue un producto devuelto y sin control de calidad
Helixx –
This product does what it’s supposed to do, it adjusts to your skin tone. Easy to apply and good coverage with small amount. I have tried similar products but this is very good for my 60+ year old skin . Definitely but it again
Lr –
The price is high. Also packaging terrible. The foundation was under a case of bubly which is heavy carbonated water. It’s a good thing the foundation was well wrapped but it almost got thrown out.
Angeliki Karipidou –
Durch eine meine Lieblingsyoutuberinen bin ich auf dieses Produkt gestoßen. Ich habe es bestellt und wurde nicht enttäuscht. Es bringt das Gesicht zum strahlen, deckt kleine Unreinheiten ab aber all das ohne wie Make-Up auszusehen! Für all die, die beim Sport oder einfach im Alltag nicht komplett ungeschminkt raus wollen, ein tolles Produkt! Mega natürlich!
Luisa –
Il prodotto è buono, ne basta davvero poco per uniformare il viso, la colorazione è leggerissima ma l’effetto è bello.Per la mia pelle purtroppo non è così leggero come pensavo e un po’ si sedimenta pur stendendolo con una sponge umida.Nel complesso è comunque un prodotto valido anche se il costo non è proprio basso.