e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 13 Fair Neutral

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Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
What it is:
Long-lasting satin finish foundation that delivers medium buildable coverage
Breathable formula doesn’t look or feel cakey
Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
Why you’ll love it:
Available in 36 shades for a wide range of skin tones
Non-comedogenic (won’t clog pores)
Just-right coverage at an OMG price
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product
Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

Product Dimensions ‏ : ‎ 4.65 x 1.57 x 0.63 inches; 1.45 ounces
Item model number ‏ : ‎ 84938
UPC ‏ : ‎ 609332849389
LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.

13 reviews for e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 13 Fair Neutral

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  1. Maria

    Great foundation for an even greater price!
    I’ll be honest, I was nervous to try this foundation because I usually spend over three times as much on high end brands. But, as usual, e.l.f. absolutely delivered. The medium coverage is spot on, enough to even everything out while still letting my skin look like, well, skin. It gives such a natural finish that honestly, surprised me. The blendability is dreamy too, no streaks, no patchiness, just smooth and seamless with a brush, sponge, or fingers.I’ve got combo skin that can’t decide who she is, and this foundation just rolls with it. It has a lovely moisture level, hydrating without getting greasy, and it wears comfortably all day without clinging to dry spots or melting off the oily ones. The size of the bottle is generous for the price (seriously, my wallet is still in shock), and a little goes a long way. If you’re on the fence because you’re used to splurging on foundation, consider this your sign: save your coins, keep your glow, and let e.l.f. do what e.l.f. does best, come through every single time.

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  2. Liliannis Pellicer Leyva

    An elegant skin
    I loved this foundation! The e.l.f. Soft Glam has a super lightweight texture and leaves a beautiful, natural satin finish. The coverage is medium but buildable, perfect for both everyday wear and special occasions. It lasts for many hours without feeling heavy or creasing, and it also keeps the skin hydrated. The shade 20 Light Cool was exactly what I needed. For the price, the quality is excellent. I would definitely buy it again and I recommend it 100%!

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  3. Mrs M

    Really really good foundation at a great price
    I really like this foundation. I wish I could give it 4 1/2 stars because it’s almost perfect for me. I started using the red cushion foundation and tried to love it as much as everyone else seemed to. It was almost three times the price of this, and never looked as good on me as this does. It has a beautiful skin like finish, which dries down smooth and without oiliness or stickiness. The coverage is good even though the foundation is light weight. I have sensitive skin and have had no problems with irritation or breakouts. I have an oily t-zone and if there is any area I wish this worked a little better it would be my nose, but it’s easily managed with some blotting sheets or a little powder. This has become my new go-too foundation for daily wear, and it is buildable if I want to go for a more glam look. Almost perfect.

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  4. Michelle Meyer

    My Skin But Better?? e.l.f. Did That
    Okay so I’ve been using the e.l.f. Soft Glam Foundation for like two weeks now and I’m actually obsessed. It gives me that smooth, glowy-but-not-greasy look that I’ve been trying to get forever. It’s medium coverage but buildable, so I can wear it light for class or layer it up for going out. Plus, it doesn’t feel heavy at all — like my skin can still breathe.I have combo skin and it holds up pretty well throughout the day. I don’t even need to set it with powder unless I’m gonna be out for hours. Also, the shade match was shockingly good for a drugstore foundation. And it’s under $10?? Like hello, budget baddie approved.Con:If you have super oily skin, you might need to blot or touch up after a few hours — it’s not totally shine-proof.But overall? 9/10. Definitely staying in my makeup bag.

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  5. B Davis

    Amazing foundation
    This product is amazing. It is all that it says it is. Great medium coverage, build able too. This didnt dry my skin and I had lots of compliments on the color and shade match. No scent, not sticky. Easy to apply and feels nice on my skin. Very breathable.

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  6. Laurie Prante

    Not what I expected
    While this provides pretty good coverage, I didn’t find it moisturizing or natural looking at all. I applied after using moisturizer and it looked matte and flat, also turned orange on my skin. I was looking forward to trying this and was disappointed.

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  7. Sara

    Nice foundation at a great price
    This foundation is really nice, specially for the price point. It has decent coverage and a nice finish, radiant without being too matte or too shiny. Sometimes I have to touch up with a pressed powder if it’s humid or if I sweat at all but otherwise it seems to wear well throughout the day. The quality in my opinion is comparable to the more expensive foundations I used to wear. The range of shades is nice as well.

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  8. Destiny Sanders

    Favorite Foundation
    I have tried quite possibly 100 budget to designer quality foundations and this is my overall pick. You do not need to put a ton of this on, as it spreads evenly, does not cake as easily, not sticky, stays the intended color, and doesn’t dry out your skin. It is soft with a skin-like texture, and wears all day, when combined Elf’s primer and setting spray. It even photographs well!

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  9. Annica Jönsson

    Den är utan tvekan en av de bättre foundations jag haft. Lätt att applicera, ser inte pudrig ut och håller hela dagen.Dessutom är priset svårslaget.

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  10. M J

    I tried this foundation and really liked it. The shade Medium 31 suits my skin tone well. It gives medium to full coverage and feels light on face. Finish is satin, not too matte or oily — just natural. It blends easily and stays for good hours. Only thing is, it looks better if skin is well-moisturized before applying. For the price, it’s totally worth it.

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  11. Ad

    Teinte un peu trop clair

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  12. Cécile

    Je viens de découvrir les produits Elf et je suis vraiment adepte de cette marque.je recommande. Super pour moi qui ait une peau mature. Mon nouveau favori.

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  13. Ophélie Gourdou

    Prise en teinte 21. Parfait pour mon teint cool light. Couvrance modulable mais moyenne ce qui convient. Ne peluche pas, et surtout ne tire pas sur du orange ! Mieux que le Maybelline lumimatte je trouve. Texture crémeuse légère. Le meilleur des fonds de teint petit prix avec revlon

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    e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 13 Fair Neutral
    e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 13 Fair Neutral
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